4 Questions to ask yourself before starting your website
Starting a business can be very overwhelming sometimes and many things are figured out along the way. Even though I am in favour of just getting started and not overthinking things too much, there are a few things that you need to know beforehand. Knowing these things will not only help you to run a successful business, but it will also help you optimize your website (even if you haven’t already started building it yet). 4 questions to ask yourself before starting your website will help you make your website a great user experience for your customers.
1. What is your businesses mission and ambition?
Having a mission and ambition for your business makes all the difference. It will give a purpose to what you are doing and how you are doing it. When you know what problem your business solves, it will be easier to find customers who know you can add value to their lives. I’ve added a short version of the famous Ted Talk of Simon Sinek about the Why of a company. Try to fill in the WHY – HOW – WHAT for your business before doing anything else.
Note: This WHY – HOW – WHAT exercise does not have to be perfect. You can always adjust it over time when you realize it can be better or it changed along the way.
2. Who is your target group?
Who is it that you are all doing it for. Knowing your (potential) customers is a very important part of thriving in your business. Two pieces of advice when it comes to determining your target group:
- It is better to start with a really specific group of people because you can customize your communication accordingly. Later, when it starts to take off, you can always extend your business. But if you start with “what I offer is for everyone”, nobody will feel like it “This is for me!”.
- Think not only about which groups you want to include, but also which ones you want to exclude. Thinking of this you might come to different ways of communication.
3. What characterizes your business?
If you can explain crystal clear why someone should come to you and not your competitor, it will convince them to actually do so. Think of what your unique selling points are. It doesn’t have to be many, it can be enough if you have just 1 good one. It can be your unique product, your work method, your service standards or anything else that might interest your target group. These USP’s should be reflected throughout your entire communication.
4. What is the purpose of your site?
There are many ways to design a website. However, a great user experience should always be the main focus. Knowing your target group is one thing, but you also want to achieve something with them. Sometimes it is providing information (awareness), sometimes it’s trying to get in touch and other times it’s selling a product. A site can have many purposes, but it is good to focus on 1 or 2. In the end, what do you want your visitors to get out of your site and what action do you want them to take?