Winifred Mills

Winifred Mills

Winifred Mills is a fashion designer. She designs bespoke apparel and accessories. Her clothes are a mix between the African and Arabic cultures.
Her website will soon be live.

Empathize & Define

I started with a personal intake meeting with my client. She already had some materials and a temporary logo to start with. However, after a couple of brainstorms we came to the conclusion to step away from her current logo design.

To be incorporated in the logo: the W and M as an anagram, her name, one colour (but different colour versions). The appearance should be strong, but feminine.

Winifred Mills old logo
The previous logo

Ideate & Prototype

In the ideation phase I’ve made several font studies, sketches, colour studies and other options for my client. Below are some examples. 

winifred mills_logo compositions
Exploring fonts & compositions
winifred mills logo colour study
Colour study

Test & Finalize

After long and many considerations, we chose for the following logo:

Winifred Mills_final logo

Some colour variations were made to use througout all communications for her brand. 


Based on the new logo, I designed stationery and a social media kit. 

The final designs

Winifred Mills_final logo
Winifred Mills social media
Social media profile image
Winifred Mills logo gold
Winifred Mills - clothing tag
Clothing tag - outside
Winifred Mills - clothing tag inside
Clothing tag - inside
Business card - back
Business card - front

Customer Review

“I struggle to find the words to describe my experience with Marlies except to say … AMAZING! As a start up entrepreneur, I had many ideas about what I wanted to represent my brand but lacked focus and direction.  Marlies was marticulous, patient and took the time to understand what I had in mind.  The end product was exactly what I was looking for and more …. And although I couldn’t really articulate my thoughts on paper, Marlies was able to translate my vision into an amazing logo. I am so happy with the outcome, I am tempted to try out a new venture so we can work together again.  I look forward to collaborating with Marlies on my venture going forward and would highly recommend her.  Marlies, I cannot thank you enough … THANK YOU!!!”